Overhead view of 23 – 33 The Parade, looking north west towards the Local Sainsbury’s, The Parade and the Leonardo Hotel & Beechen Grove Baptist Church to the north east

Thank you for visiting our website to view the proposals for 23-33 The Parade, Watford.

This website is here to provide information on the ongoing plans to develop 23-33 The Parade to provide housing, commercial uses and a new public space.

As part of the scheme we are also exploring opportunities for how a new market offer for Watford could best be part of the scheme.

Public Consultation

The public consultation for our proposals has now ended. Thank you to everyone that has engaged with us during this period and who attended our public exhibition on Monday 6 February. Your feedback has been logged and will be factored into a Statement of Community Involvement (SCI) that will be submitted alongside the planning application.

Background

The current owner of the building next to Watford Market, which houses B&M, Global Buffet and NRG Gym and the surrounding land where part of the market is located, is exploring options to redevelop the site. 

The majority of the market is located on land that Watford Borough Council leases from the landowner, apart from a section of land at the High Street entrance that the council owns.

Ahead of submitting a planning application, the landowner wants to engage with the market traders and the community regarding the current market and how these proposals could be considered for the future provision of the market.

By consulting with the current market traders and the community, the aim is for the feedback received to feed into the proposals and provide an understanding of how a market could be provided to meet the needs of the town. 

Currently, a range of options are being considered for this development, which will be shown to the market traders, before going to public consultation in early February.

As part of the formal pre-application process, Watford Borough Council planning service is providing advice to the project team – this is standard practice for any proposed development within the town.

Proposals

The current plans for the development is to provide:

  • A new sustainable development which provides housing, commercial uses and new public space
  • Provision of space for a market offer
  • Improvements to the site to allow better access to the market and site
  • New resident spaces which will increase onsite biodiversity and amenity
  • A high-quality architectural design which will provide a new, modern development for Watford from one of London’s leading architectural practices.

You can view our proposals in more detail by clicking the button below.

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Stay Up To Date

The public consultation for our proposals has now ended. Thank you to everyone that has engaged with us during this period and who attended our public exhibition on Monday 6 February.

If you want to stay up to date with the proposals, you can register for updates by filling in the form below:

The information you provide will only be used for the purpose of this scheme. The data will be held securely in accordance with the Data Protection Act 1998 and General Data Protection Regulation. You can view our privacy policy by clicking here.
The information you provide will only be used for the purpose of this scheme. The data will be held securely in accordance with the Data Protection Act 1998 and General Data Protection Regulation. You can view our privacy policy by clicking here.

About the Team

This scheme is being brought forward by a development team which includes a group of experienced consultants that has worked in and around Watford and delivered housing across London and the South-East.

Planning

Savills is a leading property agent with a wide range of specialist and local knowledge. Savills take pride in providing best-in-class advice as they help individuals, businesses and institutions make better property decisions.

Architecture

Makower Architects is a culturally rooted international practice specialising in architecture and urbanism, with numerous high profile projects in the fields of urban heritage, city-making, place-creation and housing design. Their work places great importance on dialogue with communities and understanding the character of places.

Architecture

Carson Sall offer architectural services for a range of building types. Their work is characterised by a pragmatic and collaborative approach to architecture and design, ensuring that the right proposals are brought forward while delivering attractive and desirable buildings.

Engagement

Lexington is a leading public affairs and communications agency, which specializes in community engagement and communications in London and the South-East Lexington’s team has a track record of delivering communications programmes so residents and stakeholders are heard throughout the planning process.

Tranpsort

i-Transport is a specialist, independent transport planning consultancy with offices nationwide. They specialise in providing transport planning advice to the development sector for both private and public-sector clients.

Contact

If you have any initial questions about the proposals or are a market trader and would like to discuss this with the team, you can contact us by emailing Alex Cowley at: alex.cowley@lexcomm.co.uk or calling 07534 161 468